SEO safety

Link compliance policy

NEN Digital tracks backlinks and distribution outcomes, but it is not designed to sell manipulative dofollow links. Link reporting should be transparent and compliant.

Relevant links only

Outbound links must support the announcement and should not be added only for anchor-text manipulation.

Limit link volume

A normal press release should use a small number of necessary links. Excessive links trigger editorial review.

Qualify paid placements

Paid, sponsored, advertorial, or promotional distribution placements should use appropriate rel attributes such as sponsored or nofollow.

Separate earned pickup

Natural editorial pickup is tracked separately from paid or owned distribution so reports remain transparent.

Verify but do not guarantee

Backlink verification checks whether a source URL links to the target, but publisher policies and crawl accessibility can change.